The 2% Rule and Twitter

Recently, Anil Dash wrote a great piece about how  Nobody Has A Million Twitter Followers If you haven’t already read it let me summarize:  millions of followers are as inconsequential to brands as they are to individuals if they are not grown “organically” (his example was Twitter’s Suggested User List)

I’m no marketing or social media expert but, I’m going to have to disagree a little based on the 2% rule. Continue reading The 2% Rule and Twitter