The 2% Rule and Twitter

Recently, Anil Dash wrote a great piece about how  Nobody Has A Million Twitter Followers If you haven’t already read it let me summarize:  millions of followers are as inconsequential to brands as they are to individuals if they are not grown “organically” (his example was Twitter’s Suggested User List)

I’m no marketing or social media expert but, I’m going to have to disagree a little based on the 2% rule. Continue reading The 2% Rule and Twitter

The Kids Are Alright, But They Still Hate The Secret

What is the reason that so many young adults are thumbing their nose in the general direction of the movie The Secret? Sure, we can blame some of it on the search for identity and the need to disassociate with all things in the mainstream, but my guess is that the kids are more advanced on Maslow’s hierarchy of needs than the intended audience of The Secret.

Not only are they more enlightened than most of the general populace – thanks to the shifts in thought of generations of leaders before them-, they are more aligned with who they truly are than older generations who have accepted atrophy in their lives. That’s not to say that this generation of young adults will always be operating higher up the scale all the time; most young adults are lacking the experience of having to provide basic human needs for themselves – Once they get out on their own, they may better understand the earnestness that many of the followers of The Secret apply to it’s basic premise, (thoughts become things) but I don’t think they will ever buy into it.

At any rate, many of the young adults I talk to just don’t get what the secret is offering, in fact, many of them are offended at the overt materialism and shallowness of the message. Blame it on Maslow, the secret doesn’t speak to people who are further up the hierarchy of need.


Thank Kandee G and Eva Gregory for tuning me into the fact that people gotta’ start somewhere, and if that somewhere is things, that’s OK. Kandee explained that if a person can believe that things are coming their way and then the things actually come, chances are, that person will gain confidence in the ability to bring what they want into their lives. She went on to say that once they gain the ability to draw stuff, usually, they gain the ability to see that the stuff isn’t “filling the gap” and they begin to reach for more intangible things, relationships, self respect, etc. Eva pointed out that The Secret is just the tip of the iceburg when it come to what the actual Law of Attraction is.

OK, so I get that, and I’ll accept that the movie has it’s place, and that for many people it’s an inspired beginning for them. I still think that The Secret is pretty yucky, it smacks of payoffs and self promotion and alot of words w/o much actual content. No matter it’s motive and lack of message, the shit could just be the fertilizer that many people need in order to start growing up the hierarchy of need to the destination of self actualization, but as far as my generation and younger are concerned, there has yet to be an inspirational movie made with a message that’s worth believing in.